1. Introduction

Tow Master Toronto ("Company", "we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our services, including towing, roadside assistance, vehicle recovery, scrap car removal, and when you visit our website.

By using our services or accessing our website, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with any part of this policy, please do not use our services.

2. Information We Collect

We may collect the following types of personal information:

2.1 Information You Provide Directly

• Contact Information: Name, phone number, email address, physical address.
• Service Information: Vehicle location, vehicle make and model, license plate, vehicle identification number (VIN).
• Payment Information: Credit card details, billing address (processed securely through our payment processor).
• Communication Records: Call recordings for quality assurance and training purposes (with notice).
• Messages: WhatsApp conversations, text messages, or email correspondence with us.

2.2 Information Collected Automatically

• Location Data: When you request service, we collect your GPS coordinates or location description to dispatch our trucks.
• Usage Data: IP address, browser type, device information, pages visited, time and date of access.
• Cookies: Small data files stored on your device to improve website functionality and analytics.

3. How We Use Your Information

We use your personal information for the following purposes:

• Service Delivery: To dispatch tow trucks, provide roadside assistance, process payments, and complete scrap car removal.
• Communication: To contact you about your service request, provide ETAs, and follow up after service.
• Customer Support: To respond to inquiries, complaints, and feedback.
• Quality Improvement: To monitor service quality, train staff, and improve our operations.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• Marketing: With your consent, to send promotional offers, service updates, and newsletters (you may opt out at any time).
• Analytics: To analyze website usage and improve user experience.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

• Service Providers: With trusted third-party partners who assist us in operating our business (e.g., payment processors, software providers). These parties are contractually obligated to protect your information.
• Legal Requirements: When required by law, court order, or government regulation (e.g., to comply with a subpoena or investigation).
• Insurance Companies: When coordinating accident recovery or insurance claims with your consent.
• Emergency Situations: To protect the safety of our employees, customers, or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure socket layer (SSL) encryption for data transmission
• Access controls and authentication protocols
• Regular security assessments and employee training
• Limited access to personal information on a need-to-know basis

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Service records (e.g., tow history) may be retained for up to seven years for insurance and legal purposes. Call recordings, if any, may be retained for up to 30 days for quality assurance.

7. Your Rights and Choices

Depending on your jurisdiction (including rights under PIPEDA in Canada), you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request corrections to inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to certain legal exceptions.
• Opt-Out: Unsubscribe from marketing communications by clicking the "unsubscribe" link in emails or contacting us directly.
• Consent Withdrawal: Withdraw your consent for certain processing activities where consent was required.
• Portability: Request a copy of your information in a structured, machine-readable format.

To exercise these rights, please contact us using the information in Section 13. We will respond to your request within a reasonable timeframe and as required by law.

8. Location and GPS Data

When you request service, we collect your location information to dispatch the nearest tow truck. This location data is used solely for service delivery and is not stored longer than necessary. You may be asked to share your real-time location via WhatsApp or by phone. You are not required to enable location services, but doing so helps us reach you faster.

9. Cookies and Tracking Technologies

Our website uses cookies to enhance user experience, analyze site traffic, and remember preferences. You may disable cookies through your browser settings, but some website features may not function properly. We may also use web beacons, pixels, and similar technologies for analytics and advertising purposes.

10. Third-Party Links

Our website may contain links to third-party websites (e.g., payment processors, mapping services). We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us, and we will delete it promptly.

12. International Data Transfers

Your information may be transferred to and processed in countries other than Canada. If we transfer your information outside of Canada, we will ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable laws.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact our Privacy Officer:

• Phone: (416) 829-2921 (24/7)
• WhatsApp: Click to chat
• Email: [email protected]
• Address: 1050 Markham Road #1804, Scarborough, Toronto, ON M1H 2Y7, CA

14. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated "Last Updated" date. Material changes will be notified through our website or by direct communication where appropriate. Your continued use of our services after any changes indicates your acceptance of the revised policy.

15. Complaint Resolution

If you are not satisfied with our response to a privacy concern, you may file a complaint with the Office of the Privacy Commissioner of Canada (OPC) at:

• Website: www.priv.gc.ca
• Phone: 1-800-282-1376
• Address: 30 Victoria Street, Gatineau, QC K1A 1H3